Browsing: veg box

So just 2 weeks to go until Easter and the “eat only stuff I can buy at EthicalSuperestore.com” has been going pretty well. I am now a total convert to having a vegetable box delivered every week. I love the serendipity of opening the box to see what we are going to be eating this week – healthy soups, stir frys and casseroles are now the order of the day.

However, my unblemished record has been a bit tarnished in the last 10 days. Ethical Superstore was nominated in the Emerging Retailer category at the Retail Week Awards. I had to go down for the plush event with 2000 guests in my bow tie and dress suit. Having paid £400 (how can that be justified???) I decided I’d better eat the food and as far as I know the Grosvenor House hotel doesn’t buy its food from us. The event was pretty good fun – Jimmy Carr was very entertaining . . .

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So we are now in week 3 of Lent and still the Ethical Superstore diet is going pretty well (in summary, for six weeks I’m only going to eat what we sell in the Ethical Superstore range).

At first my biggest problem was giving up milk in tea and coffee. I really didn’t like the taste without milk and the various substitutes work well for most things apart from in tea and coffee. However, I think I’ve become acclimatised to no milk in my hot drinks now – in fact I accidentally put it in my tea on Tuesday morning and couldn’t understand why my tea tasted so horrible. Maybe black tea and coffee will be a change for life….

Bread making continues to be the high point using the Doves Farm bread kit. Experimented with adding a little sugar and vegetable fat (around a teaspoon of each) and ended up with a bigger loaf and a more even “rise”.  There is a chocolate cake in the range too – so I think I’ll make that my treat this weekend.

I guess that the biggest challenge of eating only from the Ethical Superstore range for anyone with a  busy life, is the lack of ready meals. The Just Wholefoods range comes close and has allowed me to make meals with cous cous and biriyani without too much effort. The veggie bangers are lovely too. Also at £1.35 for  a pack that serves two people – they are good value too.

However, the only reason why the challenge can work at all is the fantastic

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