Browsing: Traidcraft

Twenty years ago, my husband and I got married at Castle Methodist Church, Colchester. I wore gypsophila in my hair a la Charlene from Neighbours; he should have gone to Specsavers. It was a beautiful sunny day and we were happy smiley people.

Twenty years ago, we were local Traidcraft reps in a fair trade wilderness. We held stalls in church halls and did talks at women’s groups in church halls. We tried to persuade people to give the coffee a go. Muesli and honey were seen as the safe options to try (although I did once find a small lump of coal in my muesli which was reduced to dust by the time I sent it to Customer Complaints). You could not buy a single fair trade item in a supermarket; you could not even envisage a day when that would become a reality.

Sixteen years ago,

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Sometime in late March 1999 Waitrose received its first delivery of Geobars and my favourite snackbar was born. Of course, I’m a little bit biased as I was part of the launch team that created the product while I was working for Traidcraft. It was also bit tricky to see it on the shelf as Traidcraft was in Gateshead and the nearest Waitrose back then was in Newark – 160 miles away.

The team at Traidcraft – myself, Joe Osman (now a director at Traidcraft) and Stuart Palmer (now managing a hospital in Malawi) – were given just 10 weeks to create a product, design and produce packaging and get it manufactured and delivered to Waitrose. The original favourite name was going to be “Zanzibar” – taking the best fair trade ingredients from Africa and making a classic snackbar product. However, the fairtrade honey from Tanzania had dried up at the time and so Chilean honey was used instead. Zanzibar no longer seemed appropriate and so the Geobar was born.

Apparently 90% of all product launches fail – so the fact it still graces the shelves of supermarkets up and down the land is testament to the great ingredients and tasty recipe. As well as being the first snackbar to carry the Fairtrade Mark, it was also the first Traidcraft product to carry the mark. Until that point

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