Like all couples, we have our differences. We argue about the kids, money, whose turn it is to load the dishwasher, all the usual stuff. But sometimes the argument focuses on something a little less ordinary and today, we invite you to eavesdrop on our issue of the moment and join our great debate.
Is it better to buy supermarket own label fair trade goods or to support fairtrade pioneer brands like Cafedirect and Divine.
My argument for supermarket own label fair trade goods:-
Since my husband rarely visits a supermarket (daggers drawn early on!) and I frequent the same supermarket at the same time on the same day every week, I feel I am in more of a position to comment on what actually appears on and disappears off the supermarket shelves from a consumer perspective.
In our early days as fair trade supporters, we could never have envisaged being able to buy fair trade products in a local supermarket, let alone the advent of own label fair trade goods. I therefore feel the need to support any steps in the right direction taken by the supermarket chains. I take pride in buying own label fairly traded coffee, chocolate spread, honey, fresh fruit and veg, and the latest new addition to their range, banana cake and chocolate cake.
As I have discovered with the own label organic products, these items are launched with a great deal of hype but removed very quietly and without comment. If the consumers do not buy them, then the lines will be withdrawn. Simple as that. Surely the ethical consumer needs to buy these products to ensure their place on the shelves.
Read the rest of Supermarket own label fair trade V Fairtrade pioneers »
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