Some might think I am a bit sad, but I read ALL the customer feedback we get via our enquiry and Ekomi review system. There are several key themes of feedback, but there is one niggling subject that seems to divide people equally – “my order was over packed – why do you use so much packaging?” and “my order arrived damaged – why don’t you use more packaging?” We therefore spend a lot of time testing new packaging materials with the aim of reducing the amount we use while seeking to get every order delivered complete and undamaged.
So we’ve been on the hunt for greener packaging alternatives that are resilient enough to make sure your order arrives in one piece. And we have found some great products that fit the bill.
Firstly, over the last year, we have moved to stronger but lighter boxes that provide better protection for your products whilst reducing the weight of cardboard being used. (In fact if whole the whole UK packaging industry followed suit, carbon emissions related to packaging transportation would be reduced by over 30% overnight!) 
Secondly, we have switched over to even greener packing materials:
- green bubble mailer – the outer paper is recycled and all the elements are either recyclable or degradable
- green bubble wrap – this is made from a significant proportion of recycled materials and is also recyclable in many areas
- green void fill – this is an inflated cellophane sack that is made from recycled bottles and is recyclable and protects your products in transit.
The last one is particular favourite as it’s called Cell-O Green and is just character different from Cee Lo Green – the US rapper who won best international male artist at the Brits this year. Although he doesn’t know, Cee Lo Green is the star of choice when it comes to packing your parcels efficiently and ecologically. Cee Lo Green may sing about “forgetting you”, but we reckon that Cell-O Green will help make sure you know we’ve not forgotten you or our duty of care for the environment when it comes to getting your order in the best possible shape.
We’d love to know what you think of the innovative steps we’re taking to reduce our environmental footprint while better protecting your precious parcels, and we’d be delighted if you let us know how we could do better – just drop us a comment below!
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Tags: environmentally friendly, green, recycling, reuse and recycle, Sustainability

Earth Day is just around the corner. Marked on the April 22nd each year since 1970, this annual event is celebrating its 40th birthday this year, so there’s no better time to get involved.
Read the rest of The Great Earth Day Giveaway! »
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Tags: celebration, environment, environmentally friendly, Renewable Energy, reuse and recycle
Joanna’s recent blog ‘The Great Packaging Debate’ touched a nerve with me. Don’t get me wrong I’m all in favour of recycling. Too much so, if you ask my kids, as I’m rather fond of picking up bottles and cans whilst walking our dog and bringing home the spoils to add to our kerb-it box. Perhaps it’s the way that I then record my results on the calendar (21 cans is my personal best) which prompts their accusations that I’m obsessive. But I’m also firmly of the opinion that recycling shouldn’t be viewed as the first option when dealing with our waste.
So here’s my top 5 ideas for cutting down recycling without adding anything to landfill.
1 – Plan ahead.
One of the biggest improvements we’ve made to reducing waste in our home is by taking time
Read the rest of Top tips to cut your recycling »
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Tags: composting, reuse and recycle, swishing
This morning’s news has been buzzing with talk of recycling, and questions of which of the leading supermarkets are engaging most effectively in the war against waste.
I for one am pleased to see such questions leading the national headlines, and it certainly made me sit up and take notice as I gulped down my morning toast and tea. It’s good to hear the BBC cross examining Heads of Food Packaging Departments, and I’m satisfied to know that British consumers are becoming discerning and environmentally aware enough to care about which shops are reducing needless packaging and which are gearing up towards the recycling effort. The premise behind the Local Government Association’s Survey of holding supermarkets accountable is a great one, and I’m encouraged to hear that since their 2007 report amounts of food packaging have decreased.
Despite improvement in some areas, the findings of the survey have also resulted in widespread criticisms of the various chains, which have in turn provoked a variety of responses both attacking and defending the key movers and shakers in the supermarket industry. You might not have anticipated this one, but the British Retail Consortium’s Head of Environment Bob Gordon spoke out in favour of some packaging, highlighting that the survey failed to recognise the crucial role packaging plays in preserving food: “It’s a nonsense to suggest that retailers swathe their goods in masses of unnecessary packaging. This would simply be a pointless cost. Packaging reduces waste by protecting and preserving products.”
Read the rest of The Great Packaging Debate »
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Tags: biodegradable, Company News, current affairs, recycling, reuse and recycle
As the second ‘Souper cook’ to take part in this weeks lunch time soup challenge the bar had been well and truly set with John’s carrot and coriander number. It had set the bar high not only on cost , flavour and ethical values but also on presentation (I noticed John’s post neglected to mention his smart place mat’s and designer salt and pepper mills!)
The pressure was on and I had to deliver a home made soup that was not only flavoursome but different as my main ingredient would also be the humble seasonal orange carrot!
So after much debate I came up with a stock cupboard favourite Carrot and Lentils with a Moroccan twist. A really easy recipe to put together which would also allow me some extra time to create a couple of homemade naans, to accompany the dish and maybe score me some extra brownie points…game on.
Read the rest of The Morrocan Twist »
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Tags: credit crunch, organic, reuse and recycle, vegetarian
Applying Plan Do Review (ask any Primary age child for an explanation) to Christmas, I am now at the review stage. I planned with much thought, did with much effort and come to review without an ounce of either thought or effort left in my body. Such is the joy of January.
So how did I do with my ethical gifts? The jewellery elicited the most positive responses; the reactions to the stationery were more restrained. The champagne gift set was the greatest hit; the candles received the worst comment – “Not more bloody candles.” (Joint presents are always likely to please one partner more than the other.) I even managed to get away with a little regifiting, although my conscience is getting harder to ignore each time that I do it.
As for waste, our success was marked by the fact that there was still space in the bin on collection day. There has already been a trip to the recycling centre, the cards have been cut up for tags next year and the gift bags folded and stowed away for re-use. Result.
Read the rest of Planned, Did – Now For The Review! »
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Tags: Comment, green living, reuse and recycle

Image of the Orla Kiely Wottle - from Brita
There were those amongst us who thought the Wottle would never happen, but today’s the day – Brita UK and the prominent contemporary designer Orla Kiely have brought it all together, and Ethicalsuperstore’s long awaited eco-friendly water bottle is on the shelves and raring to go.
Read the rest of The Wottle: let eco-friendly water bottle revolution commence »
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Tags: Food & drink, New Product, reuse and recycle

- Morsbags Bags
Move over environmentally unsound polyethylene carrier bags and ‘I am Not a Plastic bag’ eat your heart out – although designer reusable totes are eco-friendly and very chic indeed, there’s a new fad on the scene, and it’s known as guerrilla bagging.
The people involved in this eco-crusade are using the most peaceful and productive guerrilla tactics around to take matters of excess plastic bag waste into their own hands. No longer content to sit back and watch careless rubbish disposal destruction wreak havoc on our environment, the Morsbags team aims to eradicate the modern shoppers’ perceived need for disposable plastic carriers through the power of handmade cotton bags.
Morsbags consists of a network of socially minded people who form into groups known as ‘pods’. They get together as and when they can, and sew together old and unused pieces of material such as curtains and duvet covers, creating reusable bags which they then distribute guerrilla-style to those who don’t even necessarily know that they are in need.
Read the rest of Morsbags Guerilla Bagging »
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Tags: eco-friendly, reuse and recycle, Sustainability