Here at Ethical Superstore we’re delighted to announce the imminent launch of Palestinian Fairtrade olive oil in the UK, coinciding with Fairtrade Fortnight 2009 (23 Feb – 8 March).
Zaytoun’s Fairtrade, organic olive oil is a unique product able to compete with the best oils from all over the world. With the launch of these great-tasting, life-changing products in the UK, Zaytoun are offering small-scale farmers, often working under extreme conditions, not only a fair price and a chance to expand and improve their production, but also the opportunity to sustain a livelihood with dignity and security.
The olive tree and its produce are of key cultural and economic importance to Palestinian people, and Zaytoun creates international links through trade rather than aid. Cathi Pawson, co-founder of Zaytoun says this is vital to the company’s philosophy:
“Aid donations, while necessary, rarely foster foundations for long-term prosperity and social revitalization. To date, our trade with the Palestinian people has brought well over £1 million to their economy, and support for rural society”
Zaytoun Olive Oil is described by wine and food writer Malcolm Gluck as:
“One of the least aggressive yet pungently attractive olive oils I have tasted. It is in the rich nourishing class of the best of the fruity Sicilian, Cretan, and northern Spanish oils and its beautiful green cloudiness bespeaks of care and judicious handling.”
Read the rest of UK launch of world’s first Fairtrade Olive Oil, made in Palestine »
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