Social labels have stepped up their outreach striking deals with McDonald’s – who sell Rainforest Alliance coffee – and just this month, Cadbury Dairy Milk has gone Fairtrade causing a hullabaloo with more stringent campaigners. We think it’s time to take a closer look at two of the big boys of eco-labelling to see just what they’re achieving and how they compare. Are Rainforest Alliance and Fairtrade tackling the same areas? When faced with the choice, where should you put your support? We make your decisions a whole lot easier.
What’s the guarantee to the consumer?
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