Will Cadbury's soon become Fairtrade like these chocolate chunks?
Rumours reach EthicalSuperstore HQ that Cadbury’s is set to announce that it is go fairtrade on all of its Dairy Milk range of products. This is the highest profile brand yet to go fairtrade.
When Cadbury’s bought Green and Blacks, we decided to hold fire on delisting them for a change corporate ownership while we decided whether Cadbury’s would negatively impact on G&B or whether it would be a postive impact on the whole company. (Green and Blacks the acceptable face of Cadburys?) It now looks like the positive approach to sustainable trade has had an impact on the whole Cadbury group.
So is this good news? I think on balance it is. Awareness of fairtrade will leap again as more people become exposed to what it is about through a product they are already buying. It also removes the age old quibble – “the fairtrade version doesn’t taste like my brand”. Now your brand is fairtrade so it really is a no effort switch. The volume of fairtrade cocoa will soar with direct benefits accruing for the producers.
Read the rest of Cadbury’s Dairy Milk to go Fairtrade »
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