hip to be square
Huey Lewis is perhaps more famous for his contribution to the ‘Back to the Future’ soundtrack than as environmental spokesman. Even if his green activity is only the result of the way my brain links song titles and causes. I’ll attempt to explain.
I’m regularly surprised by people’s appetite for avoiding personal responsibility. If that sounds harsh I apologise. Please keep the emphasis on ‘surprise’. Perhaps we all fall victim to the very seductive logic that any change we might make to our routine and consumption habits is so small that it can’t make a difference. But today I’m feeling inspired. Inspiration came in the form of laundry liquid. Now I’m not usually in the habit of letting laundry products shape my thinking. Nor was I transported to a higher mental plane by the feel of soft fabric on my skin or the inhalation of that fresh,just washed smell. It was actually the new packaging which was responsible.
Usually I’m pretty sceptical about the whole packaging thing. (I still shudder thinking about the ‘turbo’ claims emblazoned on the box of the last vacuum cleaner I bought.) But Ecover’s new packaging really got me thinking.
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