Browsing: breakfast

The Fair Trade Big Breakfast Swap

1 Posted by in Fair trade on February 18th 2010

Breakfast - The most important meal of the day?

We all know the theory. Breakfast is the most important meal of the day. But in practice? Not a chance. Not in our house anyway. How can the most important meal of the day happen first thing in the morning?

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National Muesli Week Anyone?

0 Posted by in Fair trade, Food & drink on May 20th 2009

I have been a regular consumer for many years. I have faced the supermarket weekly for well over twenty years. I have bought all the food and household products for seven people for over five years. I have been swayed by some ad campaigns and special offers. I have seen through others. I thought I had seen it all.

But what I saw last week in the supermarket in-store magazine topped it all. The news that 17-24 May was officially National Watercress Week filled me with horror, ridicule and despair. Not that I have anything particularly against watercress – but why have a week formally designated to it?

Flicking through the magazine, I was also made aware of other such ‘Weeks’. Did you know that 10-16 May was British Sandwich Week and National Breastfeeding Awareness Week? Sorry if you are disappointed that those have passed you by. The bad news is you also missed National Bread Week from the 4-10 May, so you may now have to wait a while for another bread-related week. The 18-22 May is also Walk to School Week and National Allergy Week. I guess for some, those two may be related.

Why do we do it? To raise awareness? As an advertising opportunity? To promote healthy living? As a chance for real fans to celebrate? Will National Watercress Week really have made some quantifiable difference?

Who comes up with these ’Weeks’ anyway? How do they become official? Can anyone have a go? I would like to propose 23-30 May as National Muesli Week and this is my pitch.

We all know the importance of eating a healthy breakfast. It’s a great start to the day, activating your brain and giving you the energy to give your best until lunch. And what better than muesli, the healthiest of all healthy breakfasts? Muesli was developed for just that reason. In around 1900, a Swiss physician saw muesli as a great way to boost the health of patients in his hospital. It became popular in western countries in the 1960s as people became increasingly interested in healthy eating and recognised the combination of beneficial ingredients found in a bowl of muesli. Fresh fruit, oats, nuts…..ingredients high in fibre and omega-3 fatty acids, with a low glycaemic index, shown to reduce high cholesterol and the risk of cancer…all served up with either fresh or soya milk. Perfect.

The only way to make it more perfect would be to buy Fair Trade or organic muesli. Then the benefit would not only be yours, but also the environment, and the growers and the producers of the ingredients. I’m a fan of Traidcraft muesli, especially now they have released an Apricot and Cranberry variety. I like to be able to read the information about the farmers on the back of the box. I like to know that what is improving the quality of my life is improving the quality of life for others as well. I like to be able to offer my family a choice of varieties to suit all tastes and with brands like Traidcraft, Rude Health and Alara; we’re spoilt for choice!

So are you with me on this? Will you join me in making 23-30 May National Muesli Week? Let me know your thoughts.

Happy munching!

An Idyllic Mother’s Day Breakfast

1 Posted by in Food & drink on March 12th 2009

With two little girls in our house, mornings can be a little crazy. The four year old insists upon wearing pink each day, and the two year old likes to be dressed as Tinkerbelle as often as possible. With these complications in mind, the daily race to wash, dress, make and eat breakfast and still get to nursery before the bell rings at 8.30am can be even more of a challenge.

All of this madness makes the idea of a peaceful Mother’s Day breakfast sound great – the chance to relax, enjoy and savour the delicious smell and taste of homemade baked bread and freshly brewed coffee is a very attractive prospect.

For my ideal morning I’d be allowed to stay in bed until 8am at least, and be served breakfast on a tray – a glass of my favourite peach fruit juice followed by muesli with yogurt and a hot capuccino,  toast and jam just to finish it all off.  I’d have the opportunity to read the Sunday papers or to finish the book that I’ve been trying to finish since Christmas. Thirty minutes of tranquillity for calmness and indulgence – lovely.

However… In reality the…

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Rude Awakening!

1 Posted by in Food & drink, Get Involved!, Living The Green, New Product on March 6th 2009

It was with some sadness that I realised that after having feasted on a variety of incredible slow cooked lunches, today I’d be returning to sandwiches.

The week had been a real voyage of discovery for me. I’ll be forever grateful to Elaine for introducing me to harrissa relish and appreciate both Analisa and Twanna who have opened my eyes to cooking in drinks rather than stock.

However it was probably Analisa’s demonstration that the slow cooker is worthy of kitchen worktop space in the summer as well as the winter, that got me thinking most. I’d mentally pigeon holed the slow cooker as simply a hot comfort food provider on cold, dark winter evenings, but now I know better!

A slow cooker isn’t just for dinner; it can kick start the day too – as a hot comfort food provider on cold, dark winter mornings! With the unwelcome return of icy weather I decided to experiment. I left  the slow cooker on its low setting (the versatile Ecolectric slow cooker has a choice of three heat settings)  over night to see if what I’d heard was true – that – slow cooked porridge is amazing.

Last week we welcomed Rude Health Organic Foods to the shelves of Ethical Superstore. With a ‘Rude’ brand name it may not surprise you to learn that some of their product names sound a little cheeky too,

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