http://blog.ethicalsuperstore.com/food-drink/supermarket-own-label-fair-trade-v-fairtrade-pioneers/ Just another WordPress site Mon, 07 Nov 2011 00:59:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.ethicalsuperstore.com/food-drink/supermarket-own-label-fair-trade-v-fairtrade-pioneers/#comment-417 Jane Smith Wed, 27 May 2009 14:47:43 +0000 http://www.ethicalsuperstore.com/blog/?p=1791#comment-417 I agree with 'husband' - own label simply means that the raw material qualifies as being grown to Fairtrade minimum standards and bought at Fairtrade minimum price. Tesco, Sainsbury's etc will have absolutely no idea who grew the product. The aren't building a partnership they are simply buying a Fairtrade raw material in large quantities to make it cheap. They will then add something on to the price to make it a profitable product - but it's very doubtful this profit will benefit the grower at all. A consumer buying an own label Fairtrade product is really only half-heartedly supporting Fairtrade. I agree with ‘husband’ – own label simply means that the raw material qualifies as being grown to Fairtrade minimum standards and bought at Fairtrade minimum price. Tesco, Sainsbury’s etc will have absolutely no idea who grew the product. The aren’t building a partnership they are simply buying a Fairtrade raw material in large quantities to make it cheap. They will then add something on to the price to make it a profitable product – but it’s very doubtful this profit will benefit the grower at all. A consumer buying an own label Fairtrade product is really only half-heartedly supporting Fairtrade.

]]> http://blog.ethicalsuperstore.com/food-drink/supermarket-own-label-fair-trade-v-fairtrade-pioneers/#comment-399 Alan Clayton Thu, 07 May 2009 14:05:57 +0000 http://www.ethicalsuperstore.com/blog/?p=1791#comment-399 I don't think there's a right answer. The early movers like CafeDirect and Divine have to keep on moving, like Green & Blacks or Ben & Jerry have done. Its an evolutionary process. Some are born to lead, others to follow. Is someone expecting some thanks here for doing what's right ? The priority is to maximise fairness to the growers (and the ecosystem), isn't it ? So does the Cadbury deal do that ? We should ask the growers I guess.. PS What do you think of Sainsbury 80 Fairtrade teabags for 39p ? Is that undermining FT ? I don’t think there’s a right answer. The early movers like CafeDirect and Divine have to keep on moving, like Green & Blacks or Ben & Jerry have done. Its an evolutionary process. Some are born to lead, others to follow. Is someone expecting some thanks here for doing what’s right ? The priority is to maximise fairness to the growers (and the ecosystem), isn’t it ? So does the Cadbury deal do that ? We should ask the growers I guess.. PS What do you think of Sainsbury 80 Fairtrade teabags for 39p ? Is that undermining FT ?

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