Ecover, one of Ethical Superstore’s most successful cleaning products brands, has made the leap and secured certification of cruelty free practices by being awarded the Leaping Bunny stamp of approval by Cruelty-Free International.
Despite holding policies against animal cruelty, Ecover has, until now, been unable to meet the very stringent criteria, which ensures a company products don’t harm fluffy, cuddly, wriggly or otherwise non-human beasts.
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