Looking around the cupboards in the house I share with three friends, it seems the current economic crisis is really hitting home. While the shelves are still just as well stocked as ever, where Fairtrade coffee and bananas used to sit, they are now just as likely to be replaced by supermarket own brand equivalents. With the economy in the state it is right now, ethical purchasing decisions may come under a little more pressure and a little more scrutiny than previously, and as people ‘tighten their belts’ at home it is worrying that fair trade products may be seen as a luxury, and another thing to be cut in the never-ending struggle to save a few pennies.
With Fairtrade Fortnight on the horizon, it felt like a good time to reflect on what fair trade actually means to people. Depending on your perspective, those two little words, and what they stand for, can have very different meanings. From our perspective, as consumers, it could mean ensuring that our money is spent on products which directly benefit the people responsible for growing or manufacturing them. To the manufacturers, and anyone else on the front line of the fair trade movement, it can mean a lifeline.
I feel it’s worth remembering when considering your fair trade buying habits, that to the producers ‘tightening your belt’ is much more than just a handy turn of phrase, and that our ‘harsh economic outlook’ would be labelled as ‘unadulterated luxury’ by the three billion people currently living on less than $2.50 a day. I know that sounds like the stressed mother lecturing her fussy child on the virtues of eating sprouts, but it’s true. In my opinion, the possible extra expense is outweighed by the benefit to those that need it most, and anyway, in many cases I’m finding that the reputation that fair trade products have for being more expensive doesn’t necessarily carry through, especially with a little bit of crafty shopping. With one quarter of the UK’s shoppers now regularly buying several Fairtrade Labelled products, it seems I’m not the only person to feel this way.
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